Our Solutions

Onalytica's solutions have been developed to respond to a variety of needs. Our solutions help surface the valuable intelligence that many different functions across the organisation need in order to understand brand perception, market position, market needs and competitor activity. We are uniquely capable of providing these services across multiple languages.

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Market Research

With the evolution of technology, the speed of business is constantly increasing—as is the speed of making business decisions. All of this results in an increased need to be able to act quickly and in a more agile manner.

The explosion in the number of sources of news and conversations has generated many different ways of acting in response to insight. As the insight itself becomes more critical, there is a higher risk associated with infrequent, or out-dated insight - having the right information at the touch of a button is now even more important than it has ever been.

With the requirement for insight to be readily available and to be constantly updated to support rapid decision-making, ensuring no opportunity is missed; Insight Managers need to embrace new methods and approaches.

By using the web as a database, coupled with the right tools to make sense of the noise—users can now have key intelligence at their fingertips.

Onalytica's services provide the answer by providing constantly updated insight directly to those who need it.

Onalytica's services provide the answer by providing constantly updated insight directly to those who need it. By providing timely insight, at a lower cost and with less risk—our solutions can improve the ability of our users to act quickly on more solid evidence—improving their competitiveness and overall business results.

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Corporate Communications

Track, understand and benchmark your corporate reputation in real-time.

Helping our clients understand what is being said about their company, brand and products.

Our solutions are designed to assist organisations with improving and enhancing their corporate communications—helping our clients understand what is being said about their company, brand and products as well as providing competitor and industry intelligence.

In this age of information overload, there is an unprecedented number of sources of information available to us, and millions of different voices talking loudly on the internet—ensuring real-time understanding of the key stories or articles enables real-time action, and means businesses aren't caught off-guard.

Our tools will automatically sort through the "noise" to deliver valuable intelligence - highlighting the issues, stories and the sources that are important and relevant to you. This means you spend less time trying to understand and keep up with the situation. You will quickly understand what is happening, but also see why—our tools can identify what is causing a change in attention, or the reason behind a sudden change in the sentiment about your brand.

You are able to measure your success more precisely as outcome, rather than activity is measured—helping you to better understand your ROI and therefore improve it.

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Public Relations

Onalytica's tools automatically surface what is driving the positive and negative debate on a particular issue. Whilst this functionality is automatic, you may also give the system hints as to what you are specifically interested in if you so wish.

Our Debate Drivers application allows you to establish what the positive debate drivers are, meaning you can amplify what is driving the positive debate on your brand. Similarly, you can mitigate the negative debate and attention because you know what it is. Root cause analysis functionality allows you to understand why a change in the debate is occurring. Debate Drivers also enable you to always understand what is drawing attention—which can form an inspiration for the direction of your outbound communication.

Our Debate Drivers application allows you to establish what the positive debate drivers are.

We have tested and demonstrated that our analyses have a strong correlation with business outcome, and as such you can more precisely measure and document ROI. As a result, success can be reported using meaningful and credible metrics.

The system is able to precisely measure influence, and more importantly it enables you to see who is more influential than the public may think. These stakeholders are 'the low-hanging fruit' of your outreach activities. By targeting these people, you are likely to get much more return on your engagement efforts.

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Marketing

Marketing Communication is experiencing a revolution that started almost a decade ago. Firstly, this revolution has meant that it is now possible to act on a continuous basis when executing outbound communication - organisations are able to start new initiatives or adjust existing ones. It also means that experiments can be performed rapidly, evaluated quicker and then scaled or cancelled accordingly.

Secondly, this revolution has also meant that there are now ways of measuring the effects of MarCom initiatives.

The combination of these two points enables marketing organisations to create a perpetual cycle of improved effectiveness. The old saying that '50% of marketing effort is wasted, but nobody knows which 50%' no longer impresses managers.

Onalytica helps marketers not only continuously understand the true market effect of their initiatives but also understand how to improve this effectiveness.

Onalytica helps marketers not only continuously understand the true market effect of their initiatives but also understand how to improve this effectiveness.

To give a solid example: Client X was running a £4m ($6m), four month TV advertising campaign. A few hours after the campaign had first aired, it was clear from our insight that public discussion surrounding the advert saw a sharp increase in mentions of "confused phrases".

Within one week the agency responsible for the ad had added a frame to the end of the ad to clarify the message. Confusion subsequently went down and effectiveness increased.

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Customer Satisfaction & Customer Service

Customer satisfaction is an important KPI for most brands and organisations. This is because it is one of just a few that almost always has a leading correlation with market share and corporate reputation. That is why many of our customers use our services to keep an eye on their customer satisfaction and favourability; both in relation to their overall brand as well as in relation to specific sub-brands.

One particular advantage of continuously and automatically monitoring sentiment, satisfaction and favourability is that any problems discovered are easier to rectify the earlier on they are discovered—before they compound and get out of hand.

A significant proportion of problems in relation to customer satisfaction are related to misunderstandings or lack of proper information. Such issues are normally easily dealt with through simple clarification and Onalytica can take the hard work out of searching for such issues.

Our systems will automatically surface what is driving the positive as well as the negative debate…

Another advantage of using our services is that customers do not need to know in advance what they are looking for. Our systems will automatically surface what is driving the positive as well as the negative debate on brands and issues. This enables customers to focus directly on amplifying the positive debate on their brands, whilst directly mitigating the issues that are driving the most negative debate. This leads to an increase in the net sentiment (positive minus negative) which is often used as a key KPI.

Onalytica's net sentiment KPI has a demonstrated strong correlation with satisfaction results from traditional survey methods; often with a leading indicator so that changes in our KPIs occur earlier than changes in KPIs where the data is collected using traditional survey methods.

The main difference, however, is that by acting earlier, often you can achieve better results, with less effort and investment.

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Performance Management

Business and public sector organisations have long used KPIs as an effective tool to track, measure and improve business performance. By mapping the online debate to your existing KPIs in real-time, you have access to constantly updated KPIs, helping you stay informed and reach your objectives with lower cost and less risk.

Our solutions deliver KPI proxies which have a strong proven correlation with our customers' existing KPIs. In many cases these KPI proxies have proven to be leading indicators—enabling action to be taken earlier.

Onalytica provides a true enterprise-class online/social media analytics solution where analyses, KPIs and web-to-KPI mappings are easy to share. Not only do our solutions keep managers and employees constantly up-to-date with their performance; our dashboards highlight what is driving the KPIs and support interactive root cause analysis which illustrates what has caused a KPI to change. All of which enables more fact-based decisions to be made; earlier.

Our solutions deliver KPI proxies which verifiably have a strong correlation with our customers' existing KPIs.

Our scalable cost model means that there is no large up-front investment.

We provide a range of professional services, on everything from KPI definition, KPI mapping, implementation, training and on-going support. We also provide human insight from our own trained analysts directly into dashboards.

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