Brand Perception—what is the sentiment surrounding your brand?
Gaining early insight into the opinions of customers and prospects in reaction to outbound marketing activities is critical. This information not only helps to understand if a particular activity has been unsuccessful, (and thereby corrected, or not repeated), but also helps identify situations of huge success so that these can be replicated.
Influence—who has influence within your industry?
By understanding those that are influential within your industry, or in a particular topic area, you can potentially use this knowledge to enhance your brand positioning and marketing efforts. Through establishing the true weight of voices, rather than popularity or perceived importance, organisations can identify stakeholders that can ultimately improve the impact of marketing campaigns, for example.
Marketing Effectiveness—which of your marketing activities are successful?
Marketing teams can really benefit from knowing to what extent the messages that they are pushing are getting out into the public domain—if they are being interpreted correctly and having the desired impact. Onalytica can help establish this insight in real-time, giving marketing professionals the opportunity to respond immediately.
Trends and Issues in the market—what trends or issues are emerging?
Keep ahead of the competition by staying informed—know immediately what trends or issues are emerging in the debate on your industry. Be proactive in addressing issues, or responding to changes.
International and Multi-lingual coverage—what are customers around the world saying about you?
Onalytica's solutions allow users to analyse sites in multiple languages and also to isolate the debate by geographical region if desired to compare brand sentiment or campaign success between regions.
Debate drivers & Attention grabbers—what is driving the debate? what is attracting attention?
Functionality now available within the solution helps users to answer the questions "what is driving the debate" on a particular issue. It is also possible to see the direction of an issue, and also what is increasingly driving the debate. Understanding what is attracting attention is also a vital piece of information for brands—if the competition is getting the airtime of the public, attention is potentially diverted away from your brand, meaning it is less likely to be selected by the purchaser.
Public Opinion—what are customers or the competition saying?
As people increasingly seek reviews and product opinions online, it is important to monitor what is being said about your products and services. Onalytica's analytics can help inform brand strategy, creative messaging, content development and promotional efforts.
Market Share—are you likely to win or lose market share?
Keep an eye on activity and attention within the market place which can give an indication of your market share and that of your competitors as well as giving you warning signs when things could change.
Keep Informed—what are the most important stories to read every day?
Sort through the noise and know which stories are key to your role or brand, saving you time reading hundreds of posts and articles that only serve to confuse.