White Papers

The below case studies give details of how our customers are using our solutions and services to help them become more agile and communicate more efficiently.

NEW: Onalytica Insight Manager Survey 2011

Our survey was designed to uncover the key challenges faced by Insight Managers in their daily jobs, understand the implication that these challenges might have on their careers and subsequent progression, and learn how these might affect the future of the organisations in which they sit.

The future of the Insight Manager is also discussed—where is the role heading? Traditionally insight has been collated in a number of different ways (surveys, literature, customer feedback, industry reports, expert advice, general research etc.) however with the evolution of technology, there are different ways to approach the collation of information available, and different places to go in search of this data. All of this offers a new opportunity not only for the Insight Manager, but also for the businesses that they serve.

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Using the Internet as a Market Research Database—A working example: Revelations of the UK Election 2010

At the time of the UK General Election, we released a White Paper that discusses using the Internet as a market research database. The findings are explained in detail in the paper as well as other insightful conclusions.

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