A Stakeholder Analysis provides an overview and understanding of the stakeholder landscape surrounding a brand or an issue. The analysis always contains a list of the most influential stakeholders for the particular brand or issue and is often restricted to a particular geographic location, e.g. country. For each influential stakeholder the analysis also lists the stakeholder's popularity (how well known they are) in relation to the specific issue/brand.

Last but not least the Relative Influence (RI) is also calculated for each stakeholder. This measure indicates the likely relative 'return on engagement' with the stakeholder. Because the cost (in effort or direct cost) of engaging with a stakeholder is proportional to the stakeholder's popularity and the impact of a successful engagement is proportional to the stakeholder's influence, RI is an excellent metric on which to prioritise stakeholder engagements as it surfaces the 'low–hanging fruit'.

Earned Media Evaluation focuses on measuring and evaluating the impact of a brand's earned media coverage. The evaluation can be run periodically (e.g. monthly) or ad-hoc in relation to special events or major organisational changes/crises.

"If you can't measure it, you can't manage it"—we all know the famous saying and know it's true. At Onalytica we can help you measure, understand and track your reputation. If you don't have a reputation measurement you are comfortable with we can help you develop one that correlates with your outcome objectives.

A Root Cause Analysis (RCA) provides an understanding of why an observed shift in market share and/or favourability (or sentiment or customer satisfaction) occurred. The analysis typically answers questions such as "why did brand X lose market share compared to brand Y in a specified period?" or "why did the favourability of our brand drop in a specified period?".

Because attention is a documented and often leading proxy for market share the Root Cause Analysis focuses on analysing what drove the change in attention and/or favourability. When attention moves between brands, it seldom just moves from one brand to another.