Following on from my previous post about who are influential in the debate on Big Data I decided to have a look at how much attention some of the main players are drawing and how it has developed over time. Our market intelligence platform, InfluenceMonitor, has the answer (and keeps it up-to-date).
The chart below shows the Share-of-Influence (SoI) of 9 brands often associated with the Big Data debate.
SoI is the share of the mention, but with each mention weighed in with the measured influence (on the topic of Big Data) of the voice that makes the mention. The direction of SoI is often a leading indicator for the direction of market share.
The graph shows a number of interesting trends.
First, notice how Oracle has really done well in Q4 and Q1 (so far).
Second, HP seems to be losing out. The Autonomy deal announced in Q3 11 did seem to buck the negative trend in that quarter, but hasn’t helped in Q4 and Q1 12.
Third, McKinsey, a thought leader in the space, have grown their influence almost 9 fold from Q1 11 to Q1 12.
Looking at the graph the big question is clearly, “what did Oracle do that so dramatically moved the needle?”
Well, big data (sorry) helps answer the question.
Using the root-cause analysis function in InfluenceMonitor it turns out that the increase in Oracle’s SoI from Q3 to Q4 was driven by several factors. Oracle’s launch of their NoSQL database had a substantial impact and so did the fact that Day 2 of Oracle OpenWorld focused on Big Data and Analytics.
The attention to Oracle in Q1 12 was largely driven by its launch of Big Data Appliance and its partnership with Cloudera.
The screenshot below shows the Root-Cause Analysis in InfluenceMonitor. The box on the left shows what was driving growth from the first selected metric or period to the next. The right box shows what was pulling the metric the other way. So very quickly you get a good understanding of what was moving the needle.
Companies mentioned: Cloudera, HP, Mckinsey, SAS, Teradata, Microsoft, EMC, IBM, Oracle