Onalytica has the platform, the data and the insight expertise to provide Market Intelligence to global brand owners.



We have solutions to serve the research needs of those in Marketing, Brand Management, Consumer Insight, Corporate Communications and Digital/Social Media Communications.



Clients include Microsoft, McDonald's, Samsung and Bell Pottinger

Determine the true ROI of your Marketing investments.

Powerful modelling techniques help us determine the future direction in which your brand is likely to evolve, as a result of actions and campaigns you are undertaking.

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Analyse the effect of your PR and Social Media campaigns.

By understanding how your initiatives are changing the way consumers and online media discuss your brand, you can engage more effectively in the debate.

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A global solution.

We are unique in our ability to provide our services across multiple countries and languages, including reporting in languages other than English.

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Improve the effectiveness of your Marketing and Consumer Insight.

By understanding precisely how your messages resonate within the market place—you are able to constantly improve.

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What we do

We provide insight into what is driving your brand values.

We can tell you who the most influential stakeholders are specifically for your brand or category and how your campaigns are affecting brand perception.

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How we do it

We capture content from a wide range of online and social media.

Using powerful analytical software combined with human insight we are able to create real time mappings between the online debate and market insight needs.

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The Benefits

Instant access to results for faster decision making.

One approach to cover all your brand research, analysis and insight needs globally.

Lower cost and straightforward integration with existing KPIs. Flexibility and simplicity of use.

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Latest from the blog

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Big B2B Research Conference 2012 - and Big Data

There is still time to join the fantastic Big Conference 2012. There will be lots of great market research papers ...

Who are influential in the debate on Big Data (April 2012)

In a couple of previous posts I covered influence in relation to the debate on Big Data. (here and here)(See ...

Presenting at BIG Conference 2012

Together with Maxine Cook, Microsoft, I am presenting a paper at the BIG Conference 2012, 25-27 April 2012. The paper is ...